Jagshemash! Sacha Baron Cohen, the star and creator of HBO's "Da Ali G Show," brings his Kazakh journalist character Borat Sagdiyev to the big screen for the first time. Leaving his native Kazakhstan, Borat travels to America to make a documentary. As he zigzags across the nation, Borat meets real people in real situations with hysterical consequences. His backwards behavior generates strong reactions around him, exposing prejudices and hypocrisies in American culture. In some cases, Borat's interview subjects embrace his outrageous views on race and sex by agreeing with him, while others attempt to offer a patriotic lesson in Western values. Wa-wa-wee-wa! The production of BORAT, as one might expect about a project centered on the character, was unlike any other. Baron Cohen, whose commitment to the role is unwaveringly intense, stayed in character and elected to conduct publicity and interviews promoting the picture, as Borat.